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Business Identity
Why we ask for this:
To text your customers appointment reminders, missed-call follow-ups, review requests, etc., carriers require your business number to be registered first. This is a one-time setup. It's what keeps your messages from getting flagged as spam and actually landing on your customers' phones. The info below is what the phone carriers ask for. We handle the submission; you just give us the details once.
Local number — a regular number with your area code. Looks local, customers recognize it, and it's cheaper to run. This is what we recommend for almost every local business. The downside? The approval time ~4-6 weeks for the required A2P 10DLC registration.
Toll-Free number — easier verification process, approval in as fast as ~2 days. But it costs more to use and can look less personal to local customers.
Our recommendation — both. We can submit a toll-free registration alongside the 10DLC (Local) one, letting you start sending sooner. We'll cut over to the local number as soon as we get the approval. We will default to this, unless you tell us otherwise.
A2P 10DLC registration — a carrier-mandated compliance process for any business sending automated text messages in the United States. "A2P" stands for Application-to-Person, which is how carriers classify texts sent from software (like appointment reminders, follow-ups, and review requests) as opposed to texts sent between two people. Without registration, carriers block all automated messages from reaching your customers, regardless of whether they've opted in. The registration is filed under your business identity — not ours — which is why we need your legal name, EIN, and IRS documents directly from you. Carrier approval typically takes 1–4 weeks and is the longest lead time in your buildout, so we start this process the day we kick off.